Facebook has updated the mobile app install advert creation interface, making it easier to create adverts which prompt users to install specific mobile apps. This is one of a number of changes Facebook has made to the ads API since announcing that they were going to simplify Facebook ads a few weeks ago.Mobile app install ads appear in the Facebook mobile stream, prompting users to download an app onto their mobile devices. They consist of a title, a short description, an image and a call to action button.
Previously, app developers had to register an application with Facebook before they could release a mobile app install advert. With the update, all developers need to do is input either an Apple App Store or a Google Play store URL.
After entering the link, developers can then select a target audience and set a budget for the advert.
Facebook are hoping that, by streamlining the app creation process, more developers will be persuaded to pay for one, hence increasing the mobile revenue stream.
Are you an app developer? Do you prefer the new creation interface?
