3 Mobile Tools to Improve Your Social Media Marketing

Have you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.
Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

Many top retailers actively use SMS to send out sales or product updates, special coupons or other important announcements. Coca-Cola focuses 70% of their mobile marketing budget on SMS/Text messaging.


Coca-Cola embraces the power of SMS to reach consumers.

So what does this have to do with social media?

Conversations with your customers shouldn’t end on Facebook, Twitter or any other social platform you currently use.

Mogreet Express lets you quickly create SMS (text) or video messaging campaigns to incorporate into social media and build a database of customers who want to receive your information and offers.

First, you create a keyword to title your campaign, and then Mogreet Express pairs your keyword with a shared short code. Make your keyword short and easy to remember.

After you’ve decided on a keyword, you’re guided through the process to set up the response customers receive when they opt in.


Mogreet Express lets you set up keywords in your dashboard to promote campaigns to your audience.

Now you’re ready to promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as:

“Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345″ (this would be the short code that Mogreet Express provides to you).

Lane Bryant incorporates their call to action on a Facebook tab to connect with them. Their keyword is LBGB and their short code is 23705.


Lane Bryant added their SMS call to action to a graphic.

Once you’ve promoted your new SMS (text) campaign and customers begin to opt in,message them with valuable offers. This helps you stay top of mind, drive increased traffic (both physical and web) and create a new way to drive sales.

Set up a message to send to your customers in four steps:
Pick a send date and time. Use a marketing calendar and in just minutes, you can schedule messages for the next few months .
Choose your message type. MMS (video or picture) or SMS (just text). Adding short videos to your messages makes your communications personal and engaging.
Identify yourself in the message. Use your name, your business name or your brand, but clearly show who is sending the message.
Create your message copy. If you choose SMS, you only have 160 characters.




Mogreet's dashboard makes setting up campaigns easy.

You should include opt-out language in every message and Mogreet does this for you so you comply with the best practices of the Mobile Marketing Association. The opt-out looks something like this:


No more than X msgs/mo. Reply HELP for help, STOP to cancel. Msg&DataRatesMayApply.

Overall, Mogreet Express is a very easy-to-use SMS/MMS marketing tool for any small business owner. Incorporate your mobile call to action throughout your social media and you extend conversations with your customers beyond Facebook or Twitter. It’s a great place to start when adding mobile marketing to your social media strategy.
#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.

Nathan Latka, founder of Heyo, shared that Lilly Pulitzer worked with Heyo to mobilize their “Want It To Win It” tab right on Facebook because they didn’t want to miss out on all the traffic received from mobile Facebook users.


Don't miss out on all the mobile traffic to your contest pages.

To make sure mobile users receive the best user experience, Heyo’s smart URL automatically reroutes mobile users to the right location. If users are on a desktop, they’re sent to the native Facebook tab. If they’re on a mobile device, they receive the mobile contest application.


Lilly Pulitzer contest page from mobile.


Heyo's easy-to-use dashboard lets you create beautiful pages in minutes.

Heyo is the easiest way to create engaging campaigns that are social and mobile. Check out this tool if you want to drive traffic, leads and sales with a Facebook contest.
#3: Measure the ROI of Mobile Marketing With LogMyCalls

Did you know that people who search the Internet for food using their phone or tablet have nearly a 90% conversation rate? Or that 64% of searchers with smartphones convert within one hour of their mobile search activity?

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital.

LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

Here’s how you get set up and start measuring which campaigns are performing the best in 4 steps.

Step 1: Select your numbers. Use your current phone number and convert it into a tracked number or choose new numbers and have calls to those phone numbers routed to your business or call center.


Select a local or toll-free number for your tracking.

Step 2: Name your route. This is where you associate the number with a specific marketing tactic. In this case, Facebook PPC.


Connect your numbers to your marketing campaigns.

Step 3: Set up your DNI. When someone clicks through from a Facebook PPC ad, a unique phone number is dynamically generated on your landing page. This allows LogMyCalls to track which online marketing efforts produced the phone call. This is done via a provided snippet of JavaScript.

Step 4: Track mobile calls generated from Facebook ads. This is your first and most basic report indicating call volume, date, time, etc.


Measure your call results with easy-to-read reports.

That’s it. When your customer is mobile and calls your tracking number from a Facebook ad, a billboard or any other mobile advertising unit, you easily identify which media outlets perform best and which convert leads to sales.

LogMyCalls makes it easy for you to understand how many leads and sales are generated from people who call via a mobile phone.

Your Turn

These tools help you reach your mobile customers no matter what device they’re on. There are more tools out there and as you use them, you need to make sure your website is mobile-friendly as these tactics ultimately drive people there.

What do you think? Have you tried any of these tools before? What other tools have you used? I would love to hear your thoughts about what works and what doesn’t. Please share your favorites in the comments box below.

Path Introduces New Features: 'Inner Circle' and 'Private Sharing'

BY KURT WAGNER7 HOURS AGO

Path, the social network specifically for close friends and family, is getting even more exclusive.

The San Francisco-based social network announced a handful of new features on Thursday, including two new ways for users to share posts with targeted groups of friends. Path already limits the number of friends a user can have to 150, but "users wanted to create a smaller subset of the Path network," said Cynthia Samanian, product manager at Path. "Regardless of how many friends you have, there is still a need for more control." The two new features, Inner Circle and Private Sharing, enable users to share moments only with specific, pre-selected groups.

SEE ALSO: 12 Most Cliché Photos on Instagram

In order to use Private Sharing, users can click on a padlock icon just above their phone's keyboard, then specify who they wish to share their post with. The private post will then display a matching padlock icon in the upper right-hand corner of the post when viewed by a friend, indicating that it is only available to certain users. There is no limit to how many friends can be included in a private post, but these groups cannot be saved, meaning users need to specify which friends can read a post each time they choose to share one privately, Samanian said.

The new Inner Circle feature is somewhat similar to Private Sharing, but involves more than just sharing posts. With Inner Circle, users can select a small subset of friends they wish to engage most closely with on a regular basis, according to Samanian. (For example, a user may choose to include only direct family members or a spouse in their Inner Circle.) Unlike Private Sharing, which is only relevant when sharing moments and posts, users can build their Inner Circle into all aspects of the app. They can share posts exclusively with them, filter their feed to only show posts from their Inner Circle friends, and even set up email and push notification alerts for posts from members of their Inner Circle.

Users choose people to include in their Inner Circle by selecting the star icon listed beside each friend's name on the friends list. Similar to the padlock icon used in Private Sharing, a post shared with a user's Inner Circle will have a star icon in the upper right-hand corner to denote its significance.

The Inner Circle feature is similar to how Google+ allows users to group their connections. However, Path only allows users to have one group, meaning you can't have one circle for family and another for colleagues like you can on Google+. Samanian said Path is not looking to add more circles at this time, and instead plans to "keep things simple."

In addition to the new sharing features, Path added one other update in an attempt to help with monetization: Path Premium. Path does not allow ads on its site, so it needs to find other ways to make money from its 20 million registered users. So far, the company's monetization strategy relies on users purchasing "sticker packs" and camera filters, which they can use to enhance their posts.

The premium package gives users unlimited access to items from the platform's online shop, plus early access to new items as they become available, Samanian said. The price for a year-long Path Premium membership is $14.99.

What do you think of Path's new features? Tell us in the comments, below.

Pinterest User Attributes Hitler Quotes to Taylor Swift

It seems to happen every few months. A picture of a historical figure with a quote credited to them gets passed around the Internet, then someone points out that it wasn’t them who said it. Then someone posts a snarky “Don’t trust Internet quotes — Abraham Lincoln” pic. This is like that, but way better.

Pinterest user Emily Pattinson started a Pinterest board where she posted quotes from Adolf Hitler, which generally I’d frown on, but she credited those quotes to Taylor Swift and put them together with pictures of the singer. Then dumb teenagers shared them — a bunch.

Her most popular one hit 277 repins before Pattinson took the board down:

I’m not sure if I’m ready to call this the greatest Pinterest board I’ve ever seen, but it’s certainly the greatest one I’ve seen about Hitler.

Since every Internet action has an equal and opposite reaction, Reddit users began posting pictures crediting Taylor Swift quotes to Hitler, because fair’s fair?

Here's Redditor Handblast's take:

Quick, someone go make 10,000 more of these so I have something to do for the rest of the weekend!