Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Friday, 7 February 2014

Social Media News: Zuckerberg and Hennessy discuss how social media can solve global challenges

Founder and CEO of Facebook and Stanford student, Mark Zuckerberg sat down the other day with Stanford President John Hennessy to discuss what social media can do for the world. Zuckerberg’s idea behind Facebook was to create a safe environment for people to talk and discuss their plans and ideas at Stanford University, where he was studying at the time. Zuckerberg had assumed that one day one of the “larger companies” would create a website where the whole world could communicate with one another in a safe environment. He never thought that so called company could be him and his fellow colleagues. Zuckerberg even said in his discussion with Hennessy, "I kind of just assumed that one of [the big companies] would build this, and one of the surprises 10 years later is that it actually was us”. There was no real reason why it could not be them, it just was not a concept they had anticipated on.



                                                                                          SOCIALisBETTER- flickr


During the discussion with Hennessy in the jam packed Memorial Auditorium, Zuckerberg discussed his experience during this Facebook project, his career suggestions and tips and even his “philanthropic observations”. During this discussion Zuckerberg stated just where his idea for creating Facebook came from. He talked about what they noticed when trying to communicate online then. He shared that when someone wanted to have a conversation online, the only way to do so was either through small private message groups such as emails or sharing the thoughts through a widely pubic space such as a blog or a chat room. It was one or the other, there was no in between and sometimes the in between would have been nice to have. Those who wanted to share their ideas were not given the opportunity to do so in a way that would make them feel confident in their ideas getting out.

"I think the fundamental idea that Facebook brought was creating this private space that didn't exist before, and by unlocking and opening that space, there's a huge potential to allow people to communicate their ideas," Zuckerberg said.

Essentially what that means is that Facebook opened up many more possibilities and ways of getting your ideas out there. Facebook allows you the option of posting to your page for everyone to see while at the same time, it also supplies the options of you being able to limit who can see your post to a select few or block whoever you don’t want to see your work. However, that being said, Zuckerberg recently pointed out how Facebook is not reaching as many people as he had originally hoped for. Only one third of the global population has access to the internet, so many people still are not able to get their ideas out there for the world to see.

During the discussion, Zuckerberg stated to the people in the auditorium that, "We are robbed of an opportunity to benefit from the innovation that all those folks who are not connected can bring, I want Facebook, and other social apps, to do more than share the moments of day-to-day, but to really have utility and solve big challenges."

This idea in Zuckerberg’s head is what drives his main ambition; to create a way to give everyone in the world access to the internet. Zuckerberg hopes to also create a way to give people access to health care systems and other internet based research tools through Facebook’s internet.org initiative.

Zuckerberg also has some ambition that revolves around his philanthropic work. Zuckerberg hopes to establish a new found appreciation for the fundamental work done in life sciences. He plans to do so through his in depth funding of the Breakthrough Prize in Life Sciences. Zuckerberg claims that “Science is a market failure in that area, the people making fundamental things in science often won't make enough money with the things that they do, and in many cases won't be able to support the work that they do." This is a very valid and often underappreciated point.

Zuckerberg hopes to do whatever it is that he can do to help make these problems known to the public so that they can be addressed and worked on. This is a lesson Zuckerberg learned while in college, “picking the problem to go solve is sometimes more of a challenge than solving the problem," he said. "A lot of time, it's knowing where the interesting intersections are."

Most of Zuckerberg’s ideas and contributions are able to be put into motion due to the incredible success of Facebook in today’s society. So many people ask for Zuckerberg’s advice because of this success so during this discussion in front of many future scientists and engineers of the sorts, he gave a bit of career advice.




His greatest piece of advice was that if you think you would like to start a business, make sure you know what you want to do. Always make sure you are choosing something that you are excited about and have a passion for or else all you will be doing is work. Find something you can do that will make working exciting for you. You’ll be able to create stronger steps and have a greater knowledge of what it is you need to do in order to succeed because you have the passion to do whatever it takes.

This is what he thinks about finding solutions for existing problems. "You want to look at real problems that people have, and those are often the ones that you have yourself, which you have the most real empathy for, pick problems that are real, and apply technology to that."

Zuckerberg also make it clear that you should develop a thick skin. Be prepared to fail a few times before hitting your mark because without failure there is no pride in your success. No complicated project is going to come easy so do not stress yourself out, take your time, do it right and go for it.

Zuckerberg is a great role model with wonderful ambitions. Take his advice and you never know what you may accomplish.

Tuesday, 17 December 2013

10 Perfectly Crafted Facebook Status Updates for the Holiday Season

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.”
The key to using social media for holiday marketing, he wrote, is motivating consumers to share their purchases, their experiences and their likes with their friends. And yet, as any business owner knows, it can be challenging to get news about your deal, your special event or your new product heard above all the rest of the online noise, especially during the holidays.
In that spirit, here are some ideas for well-crafted Facebook posts that your fans and followers will Like and want to share with their friends this season. 
1. A Post that Publicizes Your Sale & Reward Fans First
According to Forbes, 79 percent of consumers Like a brand on Facebook exclusively for offers, discounts and incentives, making Facebook one of the best places to advertise sales. A simple status update that highlights a sale can reach a large number of your business’s existing fans.
When crafting sale-related posts, think about why people have become fans of your business.For early access to sales? For access to monthly giveaways? Whatever the reason, use status updates to deliver offers that are special to your fans only. Kate Spade often offers Facebook fans early access to online sales.  The example below is seasonal -- from Halloween -- but you could easily do the same thing for any upcoming holiday.

2. A Post that Promotes Your Seasonal Products
The clothing brand J. Crew recently made headlines for posting its entire fall collection on its Pinterest Page, giving Pinterest users a first look at the brand’s new clothes and the opportunity place pre-orders.  They then used a Facebook status update to share their “November Style Guide” with their fans. This was a well-executed idea for how businesses can use social media to focus attention on new and/or soon-to-be-released products during the holidays.
In their post, J. Crew did two things right:
1. They created a feeling of exclusivity. Using the phrases “Get a first glance”  and “Before anyone else” made J.Crew’s fans feel like they were discovering something about the brand before anyone else. The takeaway here: Use your post to make fans feel like you’re letting them in on something special. Try this sort of update during the holidays to get more engagement on your updates.
2. They cross-promoted another important platform: Pinterest. When you use your most popular social channel (for J.Crew, it’s Facebook, where they have one million fans) to promote one of your other social channels, you often see a boost in followers on your lesser popular platform. The reason? Your fans are now aware that your brand is active on another platform! When fans see that your brand is posting unique, quality content on your other social accounts, they’ll want keep up with your brand on those platforms, too.

3. A Post that Drives Engagement and Crowdsources for Valuable Information
Don’t underestimate the power of visuals. A good image can effectively share a message and get people to react quickly, allowing your business to gather insightful data from followers. Such is the case with Everpurse’s status update featured below.
Without even reading the copy of the post, fans know what they should do: select their favorite design. Fill-in-the-blank posts on Facebook are generally effective and this is a visual version of that idea. Everpurse received more than 68 comments on their status update -- those 68 comments will no doubt influence their upcoming production decisions.
You can use the same principles of Everpurse’s status update to create Facebook posts that help your business get fast feedback from your fans this holiday season. Then use the data you collect to decide which items you should spend more of your promotion dollars on.
4. A Post that Gets Real Leads
Besides the audience-appropriate question and the mouthwatering photo, the small downtown- Reno restaurant SoDo has done two other smart things with their Facebook status update: They have a crystal clear call to action and share a link to a webpage where people can make a reservation.
If you own a restaurant or other reservation-based business, like a salon, try a similar post. In the post, link to a reservations webpage or create a reservations Facebook app (like this one)  so that Facebook users can make reservations directly from your brand’s Timeline profile.
According to Nation’s Restaurant News, in 2012, 14 million consumers were expected to go out to eat on Thanksgiving day. If your business is open on a major holiday, use a Facebook update to spread the word and bring in new leads, i.e., reservations!

5. A Post that Drives Foot Traffic to Your Store
Good storytelling skills are essential for social media success. On Facebook, try using status updates to tell a story that will motivate people to visit your brick and mortar business.
Hub Coffee Roasters, a small coffee shop promoting their new riverside location, for instance, used a compelling photo to convey the feeling of the season. And their post copy makes you want a cup of coffee, pronto! Despite having a small Facebook following of 2,500 fans, they garnered 57 “likes” and eight comments on their non-sponsored post. That’s what I call awesome engagement!

6. A Post to Promote Your Holiday Event
The holiday season is also known as “event” season. For businesses, there are open houses, promotional events and, of course, sales. Use a Facebook status update to promote your business’s holiday events this year. And take notes from the Gap!
In their latest holiday-event post, the Gap used hashtags (helpful for event attendees to use later), a call to action (“RSVP & join us”) and a link to a Facebook event page so users could RSVP. But here’s the biggest reason their status update excelled: The post’s photo is like an invitation and provides all the details for the event. This sort of design helps cut down on user questions and motivates them to put the event into their calendars right away because they have all the information they need.





7.  A Post to Incentivize Newsletter Signups
Businesses that want to drive sales through email marketing efforts this holiday season can use incentivized Facebook status updates to encourage users to sign up for the company newsletter. The brand Incase, a company that sells covers for technology products, does this really well.
Every week Incase hosts a giveaway and promotes it on their Facebook Page with simple, low-fuss status updates. Their fans love it!
During the holiday months, use your brand’s Facebook Page to try out this posting concept. It will drive engagement on your posts and allow your company to gather valuable information about your fans.

8. A Limited-Time-Only Promotion that Encourages Sharing
To encourage lots of sharing on status updates, make your business's post announcements time sensitive.
The Grand Sierra Resort and Casino, for instance, recently used one of their Timeline posts to share a one-day-only deal with their fans. And their fans (and their fans’ friends) shared the post a lot. The deal provided lots of value and it was eye-catching -- notice the bold red text bars.
Test posting a limited-time-only promotion on your brand’s Timeline this holiday season. And be strategic with which day you decide to host the deal. If Tuesday is a slow day for your business, post the deal on that day to get an extra surge of attention and sales.  

9. A Timeline Promotion
In August, Facebook announced changes to their promotion guidelines. According to their update, promotions can now be hosted on a Page’s Timeline through a status update. There are many types of Timeline Promotions businesses can run: “Comment to win,” “Like to win,” “Comment and Like to win,” etc.
Social media marketing analyst Sierra Tierra recently hosted a “Comment to win” Timeline promotion. This kind of promotion is great way to get insight from your Facebook fans.
If your business wants to host a low-fuss Facebook promotion this holiday season, do a Timeline promotion, like Sierra’s. And for more Timeline promotion/contest ideas, click here to check out this awesome list of thirty ideas from Inside Facebook.

10. A Post to Promote Your Facebook App  
One of the best ways to promote your Facebook app is to use a status update. The company Fitbit, which produces health-tracking fitness bracelets, uses Timeline posts to encourage their fans to check out their “Refer a Friend” app.   
This holiday season, if you have an app on your Facebook page that hosts a special promo code or is being used as a way to boost Page Likes use a post to drive app visitors (you can even fan-gate an app to show specific content to fans only) .

These are just a few examples of ways that brands can use Facebook updates to promote seasonal or holiday products and events. How do you tailor your status updates to reflect the season? What have you found to be the most effective?

Thursday, 12 December 2013

The 25 most popular destinations for Facebook check-ins in 2013

Facebook says travel continues to be the second most updated life event after relationship updates.


Theme parks, sports stadiums, and city squares are among the most popular destinations that people checked into on Facebook in 2013.

As part of its annual review, Facebook has listed the 25 places that users most frequently check into around the world. The list includes the top checked in places, excluding transportation hubs, in 25 of the countries with the most active Facebook users in 2013.

A Facebook blog post says it looked at which places generated the most check-ins in 2013 and used the data to create global and country-level rankings.

Read: The world's best city is ...

Travel is big business for the global social network, which confirmed that travel continues to be the second most talked-about life event on Facebook after relationship updates.

Facebook released a similar list last year on the top 10 checked into place by country.

The 2013 list includes four Disney theme parks in California, Tokyo, Hong Kong and Paris; three sports arenas in Vancouver, Sweden and Melbourne and a steakhouse in Buenos Aires.

The full list of the 25 most-checked into destinations is below, followed by Facebook’s Year in Review video:
Argentina: Puerto Madero, Buenos Aires
Australia: Melbourne Cricket Ground (MCG), East Melbourne, Victoria
Brazil: Parque Ibirapuera, São Paulo
Canada: Rogers Arena, Vancouver, British Columbia
Egypt: Sharm el-Sheikh, South Sinai Governorate, Egypt
France: Disneyland Paris, Marne La Vallée
Germany: Reeperbahn, Hamburg
Hong Kong: Hong Kong Disneyland
Iceland: Blue Lagoon, Reykjavík, Iceland
India: Harmandir Sahib (The Golden Temple)
Italy: Piazza San Marco, Venice
Japan: Disneyland, Tokyo
Mexico: Auditorio Nacional, Mexico City
Nigeria: Ikeja City Mall, Ikeja, Lagos, Nigeria
Poland: Temat Rzeka, Warsaw
Russia: Gorky Park of Culture and Leisure
Singapore: Marina Bay Sands
South Africa: Victoria & Alfred Waterfront
South Korea: Myungdong Street, Seoul
Spain: Las Ramblas, Barcelona, Catalonia
Sweden: Friends Arena, Solna
Taiwan: Tainan Flower Night Market, Tainan City
Turkey: Taksim Square, Istanbul
United Kingdom: The 02, London
United States: Disneyland, Anaheim, California

Tuesday, 10 December 2013

5 SEO Trends To Prepare For In 2014

SEO TrendsAs the year comes to a close, it is a great time to stop and reflect on what has happened during the past year. From an SEO perspective, 2013 will definitely be remembered as a year of significant changes with all the Google updates. We have seen the major Hummingbird algorithm update and more Penguin and Panda updates that have changed the search engine results landscape.

SEO Trends – Looking forward

What will work in search engine optimization going forward into 2014? Although it is difficult to accurately predict what will actually work with absolute certainty, it is safe to assume that the current 2013 trends will continue to work and will be amplified in 2014. Let’s review 5 important SEO factors that should continue to be significant influences.
  1. Content Marketing
    In 2013, many companies that embraced content marketing as a comprehensive search engine optimization strategy saw the results of their labor. Google appeared to be rewarding those companies providing fresh, unique and valuable content with specific audience targets. In 2014, Google will likely continue rewarding those websites that are growing, thriving and providing helpful information while following Google’s rules of the game.
  2. Social Media
    Over the last few years, we have seen the increasing influence of social media marketing. From Facebook, Google Plus and Twitter to the more visual Pinterest and Instagram, social media has become an important player. As companies fine tune their social media marketing efforts to target their specific audience, expect social media to continue to be a considerable factor in 2014.
  3. Google Plus
    Although Google Plus falls under the social media umbrella, it has earned the distinct honor of being highlighted for its impact in 2013 with Google Authorship and Google Publisher. There has been a great deal of debate whether or not Google Authorship is influencing search engine ranking positions, but those companies that are utilizing the golden Google Authorship / Publisher strategy will be putting themselves in the position of strengthening their social media marketing efforts. If you haven’t set up Google Authorship yet, you will want to do this now.
  4. Mobile
    Mobile SEO has emerged as a significant factor in 2013 and should increase in 2014 as more and more people use their mobile devices to search the Internet. The way your website displays on a mobile device is going to impact your overall SEO initiative. Google’s recommendations are for websites to be responsive to the specific viewing device. If you have been putting off a responsive website redesign, now is the time to take it off the back burner.
  5. Minimum Desirable Word Length
    Many people have had a goal of writing articles of at least 300 words in the past. In 2013, we have seen the emergence in the value of longer articles as Google continues its quest to provide valuable, unique and fresh content for its users.
    In the article for Search Engine Watch, Jason DeMers cites a year-old study that showed that “the top 10 results for a specific keyword search tended to be more than 2,000 words in length.” Although he does disclose that the validity of that study is being debated, there is a growing trend for longer – but valuable articles. He explains that, “As a result, we’ve seen a trend where the “minimum desirable length” for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.”
    With Google’s continued goal to provide value, plan to have a goal of a minimum desirable word length for your articles to help with your SEO strategy.
As 2013 comes to an end, looking back to the SEO factors that have made a critical impact will help us with our marketing strategies as we enter 2014.
Your Turn: Were there any significant SEO factors on this list that surprised you? Going forward, will you be changing your SEO strategy to maximize those trends in 2014?

Thursday, 14 November 2013

Facebook CFO David Ebersman Cashes in $43 Million in Shares

David-ebersman

Facebook chief financial officer David Ebersman cashed in more than 900,000 shares of Facebook stock Wednesday, a transaction that netted the exec nearly $43 million, according todocuments filed with the Securities and Exchange Commission.

The sale was pre-arranged as part of Ebersman's automatic trading plan, which means it does not necessarily reflect on the current status of Facebook, according to a company spokesperson. The 900,000-plus shares equated to roughly 8.5% of the CFO's total equity in the company.

Ebersman, who joined Facebook in 2009 after spending years as an exec at biotech giant Genentech, helped lead Facebook through its 2012 IPO. Investors took some time warming up to the social network, but seem to have changed their tune recently. Shares of Facebook ($FB) have more than doubled in the last year, closing Wednesday at $48.71.

The CFO has been cashing in small chunks of his ownership nearly every month alongside other Facebook execs, such as chief operating officer Sheryl Sandberg. In early August, Sandberg sold more than 2.3 million shares worth $91 million.

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty Images

Tuesday, 12 November 2013

26 Tips to Create Social Media Magic for Your Business



26 tips to create social media magic for your business

Have you found your brand’s social media is hitting a wall? Social media marketing takes time, talent, and a lot of creative brain power and it’s possible to get burned out. I’m going to share some easy, actionable items that you can do to put the social media magic back into your brand.

My colleague Rebekah Radice and I teamed up on this together to create a total of 52 tips and here is part one from her blog: How to Create Social Media Magic. Add in my 26 here and voila! You’re in business, baby!

I’m going to break down the tips by social media platform but many tips will work on any platform. Each platform has its own nuances for posting but many of the “common sense” guidelines for social media apply everywhere.


Google+

1. Create a weekly Google+ Hangout series to highlight your brand’s services, talk about industry updates, or to connect with customers. These will live on YouTube and be sharable on your blog and throughout all your social media platforms.

2. Use your super size cover photo to make an impact. At 2120 x 1192, you have no excuse for lacking visual impact. If you are design challenged, hire someone to create something memorable for you.

3. Use Friends + Meto connect your Google+ to other social channels. Use this for thoughtful sharing from Google+ to other social platforms.

4. Highlight your business’s accomplishments on your About page. There’s a lot of rich territory on Google+ so utilize it to boost your social SMO throughout the web.

5. Get your Google+ authorship set up. As Mark Traphagen says, “Google wants to pump you up in search.” Connect your Google+ account and receive a boost in Google search.
Pinterest

6. Tell your brand story with Pinterest boards.

7. Use secret boards to work with a team and build marketing campaigns.

8. Add a board with links to your other social networks and blog so people can find you everywhere.

9. Brand your images for Pinterest with your company watermark.

10. Use the #PinofTheDay hashtag to connect your content with other pinners and work across social media platforms.

More tips on my All Things Pinterest Board
Facebook Page

11. Host a Facebook Q & A on your Facebook page.

12. Make sure your Facebook page is attractive and optimized. You should change your cover photo occasionally for the seasons or for different marketing campaigns to keep your page fresh.

13. Customize your Facebook tabs.

14. Use square images for regular posts with a 1:1 ratio aspect or size them at 500 x 500 pixels. This is easy to do in PicMonkey or Photoshop.

15. Analyze your Facebook page on LikeAlyzer and keep making tweaks in your content to improve your page.

More resources on my Facebook Tips and Tricks board
Twitter

16. Set your profile up properly using all your visual assets and adding industry keywords with a link to your website.

Twitter Size Cheat Sheet

17. Participant or host Twitter chats to meet people in your industry or potential clients.

18. Use Social Bro or another third-party app to help grow your Twitter follow base the right way.

7 ways your business can gain more followers

19. Twitter is about interesting conversations. Make sure you say hello and talk with people. No broadcasting allowed.

20. Etiquette counts on Twitter. Tweet others the way that you want to be tweeted.

More resources on my Social Media Savoir Faire board
LinkedIn

21. Connect with influencers through the LinkedIn Influencer program. They are creating original content on LinkedIn and this is a rich resource of relevant LinkedIn content share for your updates.

22. Need to scope out the competition? Go stealth by becoming anonymous to do your research, then switch back to public for networking.

23. Customize the links to your websites for a more professional look.

24. Create great updates for more engagement. Link dropping isn’t effective.

25. Make sure that you add a custom message to each invitation to connect on LinkedIn. Remember that you can’t do this from the apps.

More resources on my A Little Love for LinkedIn board.
Biggest tip for last!

26. Be consistent in all your social media efforts. Pick one platform and learn to use it well before branching out to other platforms. Being really great on one platform is preferable to sucking on many platforms. Make sure that you are having fun and enjoying the social interaction. There is a trend in hiring agencies to handle social media for brands but I urge you to have people who are connected with your brand doing your social media. Farmed out social media can end up looking like farmed out social media. Bleck. If you feel like you don’t have time or the skills, please do hire someone to help you with your social media but make sure they know what they are doing and have active, solid social media platforms of their own. If they don’t have an active and vibrant social media platform themselves, how will they create one for you?

I hope that these tips will spark some new ideas and get your brain fired up for creating some social media magic of your own!

Disclosure: Social Bro provides me with a free pro version but I only use social media tools that I love and are helpful. It things don’t work, I don’t recommend them.

Photo credit: Big Stock Photos

Sunday, 3 November 2013

Facebook's top 10 hidden features

Even if you check Facebook daily, you may not have picked up on a few of the social network's less well-known features. Here are 10 of the best Facebook features you've been missing out on.

Facebook hidden features
Facebook has a number of hidden features on its site Photo: AP
1. Create an interest list
Interest lists are an optional way to organise the content you are interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people's lists. For example, you could create a 'Top Indie Bands' list that features bands' Pages and public updates from band members.
To create your own interest list, go to https://www.facebook.com/bookmarks/interests and click the 'Add Interests' button. The click 'Create List' and search for the people or Pages you want to add to your list, or use the categories on the left to browse. After you've selected the things you want to include, you can pick a name for your list and select a privacy setting. Choose 'Public' if you want others to be able to subscribe to the list you've created.
When you follow a list, you'll be able to see updates from that list by clicking the arrow at the top right of your homepage and then clicking on the list name. You'll see a feed of the posts and activity from the people and Pages on that list. You may also see highlights from this list in your main news feed.
2. View Friendship history
Look back at all the Facebook interactions you've had with a particular friend by going to their profile page, clicking in the arrow in the top right corner and selecting 'See Friendship' from the dropdown menu. If you’ve added a relationship to your timeline, you can go to https://www.facebook.com/us to see the friendship page for you and the person you’re in a relationship with.
You can also see a friendship page for two of your friends by going to a friendship page, clicking 'More' (under the cover photo) and typing in the names of two of your friends. 

3. Check your 'Other' messages
Just as Facebook highlights stories in your news feed that it thinks are of greater importance to you, it also sorts your messages. The main Messages folder contains messages from your friends and their friends. All other messages will go into an 'Other' folder where you can look at them separately.
This Other folder isn't visible until you view your main Messages folder, and Facebook doesn't send you a notification when a new message arrives in this folder. You might therefore have hundreds of unread messages that Facebook has filed in your Other inbox. 

4. View Photos the old way
If you don't like the way that photos appear in a pop-out black box when you click on them, you can simply revert to the preview Facebook photo display by pressing F5 on your keyboard. This allows you to flick through the photos in an album in classic view.
5. Prevent tagged posts from automatically displaying on your Timeline
Facebook gives you the option to manually approve or dismiss tags that people add to your posts. When you turn it on, anytime someone tags a photo or post you made, that tag won't appear until you approve it.
To turn on tag review, click on the arrow at the top right of any Facebook page and select 'Settings' In the left-hand column. Then click Timeline and Tagging and look for the setting 'Who can add things to my timeline?' and click 'Edit' next to the option 'Review posts friends tag you in before they appear on your timeline' to turn this on.
It should be noted that this only controls what's allowed on your timeline. Posts you're tagged in still appear in search, news feed and other places on Facebook 

6. Turn your profile upside down
When the Pirate English language option appeared on Facebook several years ago it attracted a fair bit of attention. It changes, for example, 'What's on your mind?' to 'What be troublin' ye?' and 'Share' to 'Divvy spoils t' all ye mateys'.
Now you can also choose 'Upside Down' as your version of English, which upends all your interface text. Just click on the arrow at the top right of any Facebook page and change 'language' to 'English (Upside Down)'.
7. Download your Facebook data
There is a feature in the General Account Settings that allows you to download information available to you in your account such as your timeline info, posts you have shared, messages, photos and more. Additionally, it includes information that is not available simply by logging into your account, like the ads you have clicked on, data like the IP addresses that are logged when you log into or out of Facebook, and more.
Click the arrow at the top right of any Facebook page and choose Settings. At the bottom of the General Account Settings in an option to "Download a copy of your Facebook data". Unfortunately, there is no way to individually select which data you would like to download when you download your Facebook info, so you will have to download your file in its entirety. 

8. Activity log
Your Facebook activity log is a list of your posts and activity, from today back to the very beginning. You’ll also see stories and photos you’ve been tagged in, as well as the connections you’ve made – like when you liked a Page or added someone as a friend. You can also use it to review and manage what you share on Facebook.
You can get to your activity log by clicking the arrow at the top right of any Facebook page and choosing Settings, followed by 'Privacy'. Next to 'Who can see my stuff?' click 'Use Activity Log'.
This can be used to quickly review your photos, and photos you're tagged in, that are shared with Public, and also review photos that you have hidden on your timeline. 

9. Send a private message from a traditional email account
Send a message to someone on Facebook from your traditional email account (Hotmail, Yahoo!, Gmail etc) using their @facebook.com email address. This is in the format username@facebook.com. The emails will be delivered to your Facebook Messages folder
When you send messages to external email addresses, your emails will be formatted to look like Facebook messages, including your name, your profile picture and your message. 

10. Turn off mobile push notifications
Sometimes getting endless notifications on your mobile phone about Facebook updates is just irritating. Push notifications can be turned on or off from your Facebook app or the settings on your smartphone.
From your Android, iPhone or iPad go to Privacy Settings > Notifications > Mobile Push and un-tick the things you don't want to get notifications about. It is not currently possible to adjust push notifications from mobile browsers or from feature phones. 

Tuesday, 24 September 2013

Social Media News - The Decline of Facebook

Is Facebook in decline as the main social media website? Although the number of Facebook users is increasing and there are over 1.5 billion active Facebook users in the world (a 23% increase from March 2012) people are increasingly turning to other forms of social media as a way of socialising with friends, family and keeping up to date with the latest developments in the news and media. Facebook use is not declining because teenagers and young people are all going to one particular social network, but because they are turning to a selection of applications instead. What social media websites are people turning to in place of Facebook? And for what reasons are they choosing these sites over Facebook?


Alternative social networks are attracting the attention of social media users who are looking for a new and exciting way to socialise with their friends online. People have always found a thrill in trying out new things and this is no different for social media websites.

In the US and the UK most people who want to sign up for Facebook have already done so, and it is increasingly becoming a saturated market. However, newer social media platforms, such as Instagram, Snapchat and Vine have seen great increases in popularity especially among younger age groups. Facebook itself has noticed how there has been a decline in the time that is spent on its pages from those sitting in front of personal computers as people are switching to using their smartphones and tablets as a method of accessing social media websites. Therefore it is not surprising that people are also turning to new social media websites which have specifically been designed for use on phones and portable devices, as it allows them to update their profile whilst on the move and as the events happen. The increasing number of people with smartphones also means that people also tend to keep in contact with their friends by using instant messaging more. Smartphone apps like Snapchat and Whatsapp help to make this easier and mean that people need to keep in contact with their close friends via Facebook less.



Furthermore, there has been a decline in the amount of time which is spent on Facebook due to the people choosing to use more specific social media sites. For instance, the visual content posted in Facebook is often the most popular, gaining the most likes and the most shares. This has led to a greater number of people shifting to using specific sites for sharing images and videos, such as Instagram and Pinterest. In June 2013, Instagram added a new video feature to its app, which allows users to take up to fifteen seconds of video through the Instagram camera. The Instagram video feature is a competitor to Twitter’s video app, Vine, showing the popularity of new applications to enhance existing social media websites. These new developments in more recently created social media sites are keeping people entertained and is helping to draw in a new following of people who are bored of Facebook and are looking for something more visually appealing. It is no wonder that Facebook was keen to invest in Instagram and capitalise on the growing popularity of visual based social media sites.



It has been found that teenagers and young people are the main demographic who are shifting away from using Facebook as their main social media site. Teenagers in particular are progressively trying to find new social media sites which they can make their own – away from the prying eyes of their parents and other relatives who are now on Facebook.  Teenagers have therefore found a greater level of privacy by using other social media websites, and also have the option to create a username so that you do not have to be known by your actual name as you are on Facebook, as this would make you instantly more searchable.

Others are turning to different social media sites in an attempt to create exclusivity, and privacy away from the vast numbers of Facebook users. For instance, Path, a social media networking site, has focussed on a more personal approach to social networking stating that: “We believe it’s not your public, professional, or social life that matter most, it’s your personal life”. Their aim is for individuals to create a network in which you can only have 150 friends, creating an environment where you will only speak to the people you like and want to remain in contact with. They are creating a positive approach to exclusive social media networks stating that they believe in “Authenticity, Happiness, Simplicity”.



This links to the idea that Facebook is causing young people to feel a sense of dissatisfaction, as they are constantly receiving updates of what others are doing and therefore comparing their own lives to the constant influx of new photos, posts and comments which amplify the positive aspects of their friend’s lives and can elicit a feeling of envy. A recent study has concluded that the more its subjects used Facebook over a two-week period, the more their “life satisfaction levels” dropped. The move away from Facebook could therefore represent a subconscious acceptance of the way that constant use of this social media website can make you feel, and that a greater enjoyment can be felt by using Facebook less.

Although people may be using Facebook slightly less than previously, its power as the top social media website does not seem to be waning. Other social media websites may provide new and exciting ways to engage with friends and find out updates on news and media but Facebook is still the most significant platform which people use to connect with others.


What do you think?

Tuesday, 27 August 2013

Shutterstock Deal Provides Companies With Free Facebook Pictures


Facebook has struck a deal will photo library site Shutterstock to provide businesses with millions of images to use in their adverts. Businesses often have a tough time finding the right photo to fit their advertising campaign but, thanks to the new deal with Shutterstock, companies will be able to search through the a Facebook-based database to find the right, free image to use for their advert.

Facebook announced the new Shutterstock deal yesterday on the ‘Facebook for Business’ blog. In the announcement, the social media giant has promised to release three product updates over the next few days, as well as the new Facebook pictures library, which will help small businesses to create and manage ads on the site.

Shutterstock’s images are going to be accessible within Facebook’s advert creation tool and they will be completely commercially licensed and formatted for use on all Facebook advert formats. The deal is great for small businesses, who don’t necessarily have access to significant photo libraries, as good images always boost advert interaction. According to Facebook:

High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.
Businesses can also now upload multiple Facebook images at one time, allowing them to create more than one advert at a time. Marketers will be able to select images from various sources, such as previous ads and Shutterstock’s database. Businesses will be able to test different photos in their advertising campaign thanks to the update.

Two months ago, Facebook announced that Facebook ads were going to be simplified so that small businesses could better use them. The deal with Shutterstock makes the process of finding and uploading photos far more streamlined. Facebook has also updated the Pages Manager app for iOS and Android devices.

What do you think of Shutterstock’s images?

Thursday, 22 August 2013

Zuckerberg Wants to Bring the Whole Planet Internet Access

Facebook founder and CEO Mark Zuckerberg wants to bring Internet access to everyone. Late Tuesday he announced the launch of Internet.org, an initiative to bring Internet access to the two-thirds of the world's population that can't get online.

Only 2.7 billion people have Internet access, with Internet adoption growing by less than 9% annually.

The founding members of Internet.org are Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung. Their goals? Efficient use of data, making Internet access affordable, and helping businesses create new business models and services that will drive Internet access.

Some potential projects of Internet.org include development of lower-cost, higher-quality smartphones that could help deploy Internet access in underserved areas, data compression tools and data caching systems as well as localization of mobile devices.

" There are huge barriers in developing countries to connecting and joining the knowledge economy. There are huge barriers in developing countries to connecting and joining the knowledge economy. Internet.org brings together a global partnership that will work to overcome these challenges, including making Internet access available to those who cannot currently afford it," said Zuckerberg in an official statement.

Zuckerberg also published a mission statement accompanying this launch, addressing some of the issues that Internet.org will have to face. Perhaps the most important of them is profitability — or lack thereof.

"The unfair economic reality is that those already on Facebook have way more money than the rest of the world combined, so it may not actually be profitable for us to serve the next few billion people for a very long time, if ever. But we believe everyone deserves to be connected," he writes.

The actual website — Internet.org — currently provides an overview of the project and its goals as well as a full list of partners. In the coming weeks, it should also provide news on Internet.org's activities as well as interviews with technology leaders and experts.

Thursday, 27 June 2013

Facebook Updates Mobile App Install Ads

851557_209791799171538_1147715554_nFacebook has updated the mobile app install advert creation interface, making it easier to create adverts which prompt users to install specific mobile apps. This is one of a number of changes Facebook has made to the ads API since announcing that they were going to simplify Facebook ads a few weeks ago.

Mobile app install ads appear in the Facebook mobile stream, prompting users to download an app onto their mobile devices. They consist of a title, a short description, an image and a call to action button.

Previously, app developers had to register an application with Facebook before they could release a mobile app install advert. With the update, all developers need to do is input either an Apple App Store or a Google Play store URL.

After entering the link, developers can then select a target audience and set a budget for the advert.

Facebook are hoping that, by streamlining the app creation process, more developers will be persuaded to pay for one, hence increasing the mobile revenue stream.

Are you an app developer? Do you prefer the new creation interface?

Tuesday, 30 April 2013

Use Social Media To Drive Massive Traffic To Your Website


Social Media is now taking control of the internet world. Nearly anybody that has some type of computer or smartphone has some kind of social media profile. No matter if it is Facebook, Twitter, Google+, LinkedIn, YouTube, Skype or Instagram or any of the other innumerable social media sites, billions of individuals use most of them and they are mostly all 100 % free.

How Do You Take Advantage Of These Social Media Websites For Your Business venture?
Just sit back and think of just how much you are putting in on marketing and advertising for new buyers or investors. Now all that investing for advertising and marketing was the best successful way of getting your business name on the market and producing leads to exchange sales. Now, it's a complete new picture. The web is a part of hundreds of millions of daily lifestyles and now you can get through to them all around the world without leaving your own home. Social Media, if used correctly is much more affordable and could be free in most circumstances for establishing relationships with potential partners or consumers. The perk to this is that it is equally as powerful as paid advertising if used the right way. With social media you can create a worldwide following like you have never seen before!
After Today, You Should Understand Ways to Utilize This Social Media To Your Benefit.

Listed here Are 5 Of The Best Social Media sites To Make use of For Your Business venture:

1. Facebook.
Having 1.06 BILLION regular monthly members on Facebook, this must be among your major social network tools to employ for your business promotion. Members can easily generate groups, pages, personal profiles, and may actually browse for individuals according to their profession. Presently are infinite options using Facebook which could require a complete book in order to describe completely. To get ideal payoffs when it comes to your business, you are going to most likely must develop a following to begin with on a relatively personalised degree along with your business venture, as opposed to just simply positioning an advertisement on there instructing individuals to explore your business as well as pay for regardless of what it is you are actually marketing. You should moderately reveal exactly how awesome your service or product is and also have a webpage committed to your work which many people can easily like and also track day-to-day to generate a ton of involvement, to convert in to future clients. Never simply just make use of Facebook in order to get consumers either regarding your business. Try to keep an open mind with all types of opportunities and you could also discover your future worker of the year or even dependable company companion on there. Be sure and make use of images, video clips, along with almost anything else that could possibly grab interest much more than only words.

2. YouTube.
Including about 1 BILLION people and also 4 billion views a day, YouTube must be high on your checklist of social media internet sites to benefit from with respect to your business. YouTube is actually particularly pertaining to video clips. The entire idea regarding YouTube is simply to possess one of the most highly utilized resource on the planet when it comes to online videos of every style for the general public to see. Regardless if it is "how to" clips, corporation persuasion web videos, or perhaps maybe even merely recreation web videos, they are certainly entirely on there. Virtually just about anything you could wonder about will certainly be on YouTube due to various individuals make use of it daily. A bit of helpful strategies can be to create a few fair quality online videos concerning your market that might intrigue your target niche and place all of them on there. Before long should you possess an ideal, your domain WILL CERTAINLY become discovered and become sought-after with using web videos with YouTube. Create a channel within there for your business venture video clips and curious users that view your business venture will likely subscribe with you and also check out each of your video clips. Thus produce excellent online videos which individuals will likely desire to view throughout and make every one of them count simply because that might be the big difference when it comes to a load of possible sales.

3. Twitter.
Offering 500 million overall members, Twitter is really simply one more type of social network which must be checked out with regard to your business venture. Supposing that you actually desire to generate a fan base, this is definitely the internet-site to utilize. Twitter is simply about whom you follow as well as whom is following you. The more supporters you acquire, the more prominent you are with Twitter. The more famous you are regarding Twitter, the extra visibility you can obtain when it comes to your business venture on the web with everyone. You may more or less employ it like a kind of progress report with regards to precisely how famous your business organization is becoming plus whenever you publish anything on Twitter, all your fans will likely see it. How awesome is that? When it is really a very impressive post, your fans could also retweet it in order for their supporters to check out, gaining you a lot more visibility to web traffic! Most prominent individuals and establishments may possess upwards of millions of fans. Perhaps even a fragment of that may be all you require to boost sales regarding your business because of admirers becoming future purchasers.

4. Google+.
Having 343 million involved members, Google+ should be explored for your business venture publicity efforts with social media. Google+, to a great deal of individuals, isn't really the favored social media website for individual factors, but much more for business. Google+ possesses a bit of many things on it. A awesome aspect of it is you possess several circles that you could form. You may create an acquaintance circle, a fan base circle, and a loved ones circle. You may considerably sort the circles of individuals in your daily life through Google+ and also have hangouts along with competitions alongside several additional features. You could utilize your following circle similar to twitter and attempt to create a fan base for your market so you could get a lot of them become buyers of the things your company features. It is equally beneficial to own a Google+ profile due to the fact that it will link to YouTube as well as be extremely beneficial to your Search Engine Optimization within the Google online search engine. As a matter of fact, it is ticket to getting your unique or company photograph alongside your posts in the Google search engine results, and that strengthens the chance of a person clicking on it by 100-150 %! Google+ is simply just a really effective well-rounded social media resource to get web publicity.

5. LinkedIn.
Having around 200 million members, LinkedIn is definitely a social media site which must be taken very seriously, notably with its tie-ins to business. LinkedIn is a far more professional social media website that is primarily for businessmen as well as business women. You could seek individuals within a specific occupation and also connect to all of them in order to possibly establish a working collaboration that might be good for the two of you. You are going to even discover several possible prospects on LinkedIn by limiting results to who could be a bit more probable to take advantage of what the company provides. You can also conduct paid promotions and job promotions that appear considerably professional and also are modified to your preference. You can personalize them to a particular level to get additional interest too. How ever sizable your budget plan is concerning the paid LinkedIn advertisements, will decide just how you design it and the level of publicity the advertisement will get based upon just how much as well as when you prefer the advertisement to be presented. The promotions even go to a specific kind of individuals depending on the narrowing of the niche with provided variables such as age or line of work. Thanks to tons of market possibilities and possible leads you could receive from LinkedIn, it is the fitting location to promote your business organization and ought to be a must-have social media source.

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