Facebook has acquired Face.com for an undisclosed amount, the Israeli startup announced Monday. The terms of the deal have not yet been disclosed.
Face.com powers facial recognition software that third-party developers can incorporate freely into their own apps. It also has two Facebook apps of its own: Photo Finder, which helps people find untagged pictures of themselves as well as their friends, and Photo Tagger, which helps people quickly assign tags to group photos.
In a post on Face.com’s corporate blog, CEO Gil Hirsch indicated that he and his team would be focused on building out Facebook’s mobile products.
“Like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers -– that’s all we’ve ever wanted to do,” Hirsch wrote.
Hirsch did not say whether Face.com would soon redirect to Facebook.com. Facebook could not be reached for further information by press time.
Multiple reports that Facebook was in talks to acquire Face.com for “tens of millions” of dollars emerged last month. A Facebook spokesperson told Mashable at the time that the company does not comment on rumors.
This is the first major acquisition Facebook has made since going public in May. There’s still no word whether Facebook is also still planning to acquire browser maker Opera.
UPDATE: Facebook sent us its own comment on the acquisition: “People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience. This transaction simply brings a world-class team and a long-time technology vendor in house.” The company refused to declare the amount of the deal.
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