Tuesday 10 July 2012

Social Media Is the Top News Source for Brits Under 25

Social media is the news source of choice for Britain’s under 25-year-olds residents.

According to the first Reuters Institute Digital Report, 43% of people between 16 and 24 get their news from social networks, such as Twitter and Facebook, rather than search engines, such as Google, the Telegraph reports.

Over 45-year-olds’ use of social media for getting news pales in comparison to the younger demographic — just 11% say they get news from the social web. For 33% of British people over 45, search engines are the online method of choice.

Between different social networks, Facebook is the most popular place to share news. More than half (55%) of people share news on Facebook, beating email, where 33% of people share, and Twitter, where 23% of people share. Few people responded that they share frequently to Google+ or LinkedIn.

The report’s editor, Nic Newman, found that Europeans are generally less interested than Americans in sharing news or engaging otherwise digitally.

As far as what they like to read goes, UK readers are more interested in science and technology news (23%) than business and financial news (19%).

Where do you get your news — search engines, media outlets or social networks?

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