What Is Facebook? - Ways To Monetize Social Media

If you could only search on the internet for facts and figures on Facebook, you will be shocked with the massive numbers you see. $100 billion dollars and plus: that's the value of this innocently named social networking website. How does it feel to know that every 13th person walking on this planet has a Facebook profile? So, if you are thrown on an island which you haven't ever heard of, it is possible that you might find the dwellers of that island using Facebook. Most of the users on Facebook are between 18 to 34 years old so it is the best place for businesses that target this age range.

Before you think that the above mentioned facts were astonishing for you read this: over 48% people who are below 34 and above 18 years of age do Facebook as first thing in the morning. You could go on and on when it comes to writing the interesting facts about Facebook but the most important thing is how you make use of Facebook to monetize social media and ultimately your business. Here's how Facebook can be the best source of leads and online traffic for any business.

The Many Ways Facebook (and other Social Media) Can Be Monetized To Generate Profits for Businesses
Before talking about anything it must be mentioned that Facebook is one of the best, most influential and revolutionary websites on the internet that has the strongest force of changing the consumer behavior towards a particular brand, company, manufacturer, government, celebrity etc.

· User recommendations are considered the most important factors steering consumers to or away from a particular brand. Most of the users using the internet for purposes of researching products and services like to look at user comments and recommendations before they make a purchase. The same can also be said for subscriptions to particular services. Therefore, if you have a representation on Facebook and most of the votes are positive, it is likely that you will receive recommendations and more business through Facebook.

· Several surveys and theories show that an unhappy customer is 10 times more dangerous to business as a good customer is profitable. If your customer didn't have a good customer service from your company or customer support representatives, he can spread the word in no time through his Facebook profile, sharing, wall or simply the shout. However, the Facebook page and representation allows you to interact with your customers personally and resolve their matters. Nothing makes a customer feel better than a company making him special. It's an essential component of customer satisfaction.

· Facebook has proved to be the best place for the introduction of your newly launched products and services. However, you must be stay on top of yourself and be sure that you are not throwing a sales pitch through your Facebook profile or page because that carries a very negative impact for the users. Go for a genuine introduction or announcement of what you are about to introduce in the market and your customers will just love it. The key is to build relationships with people not entirely based on business. Under no circumstances should you attempt to hard sell to anyone.

· It wouldn't be wrong to say that an efficient employee is another profit made by the company and by posting pictures and company habits on your company profile on Facebook, you could really invite some great professionals from all around the world to work for your company. This is the most effective way of inviting people to join your company for work and it doesn't even require any money or investment from you.

· Targeted advertising is another great benefit that Facebook is able to offer to businesses related to various industries. For a certain group of people or country, the businessmen could pay for getting the information from Facebook and after knowing the trends of those people on the internet, this company can place targeted ads only on the profiles of those people who it paid to target ads to.

· Branding is definitely considered the most important part of any business' marketing and advertising. Through branding you send a message to all the customers, new and old. If this branding is done through a social networking website such as Facebook, the impact is greater than ever before.

· Since every user on Facebook is spending some part of his day using Facebook, you are likely to get a great return of your newly introduced offers, promotions and special discounts. Many people become followers and fans on your business page once they have taken advantage of a particular offer to wait for another one.

· Once you have a Facebook page, you can be found anywhere in the world. It doesn't matter if someone is trying to search your business on Google because your Facebook business page will appear in the Google search results as well.

Facebook is the leader of social networking websites at the moment and with the number of users it has right now, it doesn't seem that it will be overtaken by any other social networking website anytime soon... If ever. If you have a business, an internet website and/or a blog but no Facebook page, there is a good chance that you are possibly missing out on the biggest profit earning opportunity for your business.

Article Source: http://EzineArticles.com/7509671