1) Keep your profile up to date, including:
2) Follow, watch and learn.
Don't feel that you have to jump straight in. Follow a few people who you know, in your industry, or celebrities and watch what type of things they post and how (if they do) interact. Follow anyone you like, if you don't like their tweets you can always unfollow them later. What do you like/dislike about their actions? Chances are it's the same things others like/dislike.
3) Track trending topics and conversations via hashtags #
You can use the search function on Twitter to find tweets of interest to you. Just type in a keyword and hit search. All tweets containing that word/phrase will appear for you to trawl through. If there is a common #hashtag being used, you can click on it in most applications (twitter.com, hootsuite etc) and filter out tweets just using that #hashtag. Post a related tweet using that hashtag and join the conversation. Some #hashtags to note are below:
#TwitterTip
#ff - follow Friday - recommend people to follow to your followers
#sbs - Small Business Sunday run by @TheoPaphitis
#WOW/#MOM - Jacqueline Golds competition
#northeasthour, #clevelandhour etc
4) Tweet relevant info for your followers.
You can post anything on Twitter and whilst there are no hard and fast rules, I always advise client's that if you wouldn't say it in front of your granny or a client, don't post it on Twitter. The internet is marvellous and dangerous in equal measure. There is no "Law of the Stag", what you post on line is there for all to see and whilst you may delete a regretful post, you can be guaranteed that someone somewhere has saved a copy for future reference.
So what should you tweet? The following should give you a few ideas:
5) Don't broadcast, do interact
There is nothing worse than a tweeter who is all sell, sell, sell. People are instantly turned off if you are constantly trying to flog them something, so ffer things other than stuff they have to pay for. Advice (free), insights into your day etc always go down well and lead to conversations.
Retweet tweets you find interesting. Respond to tweeps who ask questions to which you have the solution or an opinion. All this encourages people to follow you.
- Picture - you/your logo, anything but the egg!
- Bio - tell people who you are, what you do; give them a reason to follow you.
- URL - where can people go to get more info? Website/Facebook/LinkedIn?
2) Follow, watch and learn.
Don't feel that you have to jump straight in. Follow a few people who you know, in your industry, or celebrities and watch what type of things they post and how (if they do) interact. Follow anyone you like, if you don't like their tweets you can always unfollow them later. What do you like/dislike about their actions? Chances are it's the same things others like/dislike.
3) Track trending topics and conversations via hashtags #
You can use the search function on Twitter to find tweets of interest to you. Just type in a keyword and hit search. All tweets containing that word/phrase will appear for you to trawl through. If there is a common #hashtag being used, you can click on it in most applications (twitter.com, hootsuite etc) and filter out tweets just using that #hashtag. Post a related tweet using that hashtag and join the conversation. Some #hashtags to note are below:
#TwitterTip
#ff - follow Friday - recommend people to follow to your followers
#sbs - Small Business Sunday run by @TheoPaphitis
#WOW/#MOM - Jacqueline Golds competition
#northeasthour, #clevelandhour etc
4) Tweet relevant info for your followers.
You can post anything on Twitter and whilst there are no hard and fast rules, I always advise client's that if you wouldn't say it in front of your granny or a client, don't post it on Twitter. The internet is marvellous and dangerous in equal measure. There is no "Law of the Stag", what you post on line is there for all to see and whilst you may delete a regretful post, you can be guaranteed that someone somewhere has saved a copy for future reference.
So what should you tweet? The following should give you a few ideas:
- Links to relevant info (not just your website)
- Pictures of products/events
- Advice
- Questions (great for interaction)
- Give your event a hashtag and have delegates throughout the day.
- Personal tweets are allowed, (and encouraged) just don't bore your followers with your life, especially if you're running your account for business
5) Don't broadcast, do interact
There is nothing worse than a tweeter who is all sell, sell, sell. People are instantly turned off if you are constantly trying to flog them something, so ffer things other than stuff they have to pay for. Advice (free), insights into your day etc always go down well and lead to conversations.
Retweet tweets you find interesting. Respond to tweeps who ask questions to which you have the solution or an opinion. All this encourages people to follow you.
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