Friday, 7 February 2014

Social Media News: Zuckerberg and Hennessy discuss how social media can solve global challenges

Founder and CEO of Facebook and Stanford student, Mark Zuckerberg sat down the other day with Stanford President John Hennessy to discuss what social media can do for the world. Zuckerberg’s idea behind Facebook was to create a safe environment for people to talk and discuss their plans and ideas at Stanford University, where he was studying at the time. Zuckerberg had assumed that one day one of the “larger companies” would create a website where the whole world could communicate with one another in a safe environment. He never thought that so called company could be him and his fellow colleagues. Zuckerberg even said in his discussion with Hennessy, "I kind of just assumed that one of [the big companies] would build this, and one of the surprises 10 years later is that it actually was us”. There was no real reason why it could not be them, it just was not a concept they had anticipated on.



                                                                                          SOCIALisBETTER- flickr


During the discussion with Hennessy in the jam packed Memorial Auditorium, Zuckerberg discussed his experience during this Facebook project, his career suggestions and tips and even his “philanthropic observations”. During this discussion Zuckerberg stated just where his idea for creating Facebook came from. He talked about what they noticed when trying to communicate online then. He shared that when someone wanted to have a conversation online, the only way to do so was either through small private message groups such as emails or sharing the thoughts through a widely pubic space such as a blog or a chat room. It was one or the other, there was no in between and sometimes the in between would have been nice to have. Those who wanted to share their ideas were not given the opportunity to do so in a way that would make them feel confident in their ideas getting out.

"I think the fundamental idea that Facebook brought was creating this private space that didn't exist before, and by unlocking and opening that space, there's a huge potential to allow people to communicate their ideas," Zuckerberg said.

Essentially what that means is that Facebook opened up many more possibilities and ways of getting your ideas out there. Facebook allows you the option of posting to your page for everyone to see while at the same time, it also supplies the options of you being able to limit who can see your post to a select few or block whoever you don’t want to see your work. However, that being said, Zuckerberg recently pointed out how Facebook is not reaching as many people as he had originally hoped for. Only one third of the global population has access to the internet, so many people still are not able to get their ideas out there for the world to see.

During the discussion, Zuckerberg stated to the people in the auditorium that, "We are robbed of an opportunity to benefit from the innovation that all those folks who are not connected can bring, I want Facebook, and other social apps, to do more than share the moments of day-to-day, but to really have utility and solve big challenges."

This idea in Zuckerberg’s head is what drives his main ambition; to create a way to give everyone in the world access to the internet. Zuckerberg hopes to also create a way to give people access to health care systems and other internet based research tools through Facebook’s internet.org initiative.

Zuckerberg also has some ambition that revolves around his philanthropic work. Zuckerberg hopes to establish a new found appreciation for the fundamental work done in life sciences. He plans to do so through his in depth funding of the Breakthrough Prize in Life Sciences. Zuckerberg claims that “Science is a market failure in that area, the people making fundamental things in science often won't make enough money with the things that they do, and in many cases won't be able to support the work that they do." This is a very valid and often underappreciated point.

Zuckerberg hopes to do whatever it is that he can do to help make these problems known to the public so that they can be addressed and worked on. This is a lesson Zuckerberg learned while in college, “picking the problem to go solve is sometimes more of a challenge than solving the problem," he said. "A lot of time, it's knowing where the interesting intersections are."

Most of Zuckerberg’s ideas and contributions are able to be put into motion due to the incredible success of Facebook in today’s society. So many people ask for Zuckerberg’s advice because of this success so during this discussion in front of many future scientists and engineers of the sorts, he gave a bit of career advice.




His greatest piece of advice was that if you think you would like to start a business, make sure you know what you want to do. Always make sure you are choosing something that you are excited about and have a passion for or else all you will be doing is work. Find something you can do that will make working exciting for you. You’ll be able to create stronger steps and have a greater knowledge of what it is you need to do in order to succeed because you have the passion to do whatever it takes.

This is what he thinks about finding solutions for existing problems. "You want to look at real problems that people have, and those are often the ones that you have yourself, which you have the most real empathy for, pick problems that are real, and apply technology to that."

Zuckerberg also make it clear that you should develop a thick skin. Be prepared to fail a few times before hitting your mark because without failure there is no pride in your success. No complicated project is going to come easy so do not stress yourself out, take your time, do it right and go for it.

Zuckerberg is a great role model with wonderful ambitions. Take his advice and you never know what you may accomplish.

Thursday, 23 January 2014

Google Plus Resources For Beginners

Google+ resourcesYou’ve certainly been hearing Google Plus buzz, maybe reading about the growing network and its unique features and impressive benefits for business. If so, you’re probably not only intrigued but also ready to get started.  You may have decided this is your year for Google Plus. Are you ready to join some communities, figure out how to hangout, and circle up? Great!
How do you get started? Well, beyond the obvious, filling out your profile, setting up your cover photo, finding people you know and people you don’t, what else can you do? It doesn’t hurt to have a few go-to resources to learn the basics of Google Plus and its most popular features.
Here are 3 great resources to get your started:

GOOGLE TIPS

Google Tips has developed a site to help you learn more about Google products and features. They describe it as:  “A bunch of stuff you can do with Google when you’re on the go, at home or at the office.” This includes, of course, Google Plus. Google Tips features information on Google Hangouts, Google plus photo: storage, editing and backup, and Google+ Circles.

GOOGLE HELP YOUTUBE CHANNEL

The Google Help YouTube channel features animated videos, designed for newer users, to help illustrate helpful how-tos for best use of Google products and services, including Google Plus. Recently, Google Help featured three new videos on Google Hangouts, covering how hangouts keep you connected, notifications, and Google Hangout availability.

GOOGLE+ HELP PAGE

It only makes sense that Google+ would have a Google+ Help Page on the Google+ platform, right? Of course! Google Plus has an active page that shares news, announcements and tips on all things Google Plus, including: photos, hangouts, custom URLs and more.
While there are many unofficial pages, communities and websites dedicated to Google Plus and other products, these are some official sites that are designed with you, the new user in mind. The more familiar you are with Google Plus, the more helpful resources you’ll find within the Google Plus community.
Beyond these resources, you absolutely want to learn from experience. Get started by logging in regularly. Find interesting people, brands and businesses to follow. Scroll your newsfeed and check out the content. Share content of your own and content you find.  Join a few communities. See how people interact and share on Google Plus. The culture is unique, much like every social media platform. Finding the things that interest you, the people that share those interests, and having conversations is an awesome way to learn.

Tuesday, 21 January 2014

Your Content isn’t Going Viral Because it Sucks

It’s the million dollar question every marketer wants to know. How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.


Your Content Sucks

Instead of measuring the success of your content based upon its virality, start measuring content based on the quality of what you put out. It’s like a broken record we’ve been hearing scratching in our ears for too long, but it is so true. The majority of content that is put out from brands is so self-serving and boring that there is absolutely no reason anyone would want to share it. Try to start with making your content about serving the needs, wants, and desires of your audience instead of about the brand and you’ll do much better than you are today. It may not go viral, but you’ll be one step closer. Seriously, if you think that boring video talking about all of your products is going viral it’s time for an intervention. Get creative. Your customers don’t care about your products.

You Can’t Design Content to Go Viral, But You Can Design it to Be Great

If you think that following any formula for virality is going to work, you are setting yourself up for failure. This infographic gives you a lot of tips on how to make content much better, but it isn’t going to be a guarantee of virality. Think of going viral as a free upgrade to first class, not the destination. Design your content to be compelling first. It is near impossible to predict which chords you will strike until they’ve actually been struck. You can try, but realize that a very minute percentage of content ever goes viral. There is a lot of amazing content out there that never achieves virality, but that doesn’t mean it didn’t work. On the flipside there is a lot of content that goes viral that is a complete surprise to those who created it. Recognize that sometimes we don’t know if something is going to work until we are looking at it through the rear-view mirror.

Stop Blowing Smoke and Start With Holy Smokes

I believe one of the reasons there is so much sub-par content out there is because we don’t start with the intended emotion in mind. At SME Digital, we use the Holy Smokes test that Jason Falls created as a starting point for any content that is developed. Before the piece is written, we must define the Holy Smokes factor, which is filling in the blank in the statement “Holy Smokes! That’s _____!” We think about what we want the audience to say after they read or see the content and then we create the content to elicit that emotion. At the end, we check and see if it was able to deliver. If it wasn’t we fix it. Perhaps this will help you start to create your content with the emotional response in mind.
Here are some examples of Holy Smokes factors we’ve used:
  • Holy Smokes! That’s Hilarious!
  • Holy Smokes! That’s Incredibly Useful!
  • Holy Smokes! That’s Amazing!
  • Holy Smokes! That’s Shocking!
  • Holy Smokes! That’s Mind Blowing!
  • Holy Smokes! That’s Smart!
  • Holy Smokes! That’s Exactly What I Needed!
At the end of the day if you create a great piece of content that your audience responds to, is it a win? I say yes. If it goes viral that’s even better.
Take a look at the infographic to see the tips. Do you agree? Disagree? How important is virality in the grand scheme of content? How do you make sure your content is stellar? Leave a comment and join the discussion. 
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