Twitter is one of the most powerful avenues you can use to get your message out into cyberspace. If you want the most bang for your buck, here are a few tips that might help!
Be interesting - Your tweets need to consist of 140 characters that are useful and resonate with your followers. For example, if you are tweeting mainly for your landscaping business, those recipes and beauty tweets might not be appreciated. However, if your niche is focused on Moms, those mouth watering cookies and simple make-up tips will probably be much appreciated!
Be interested - A genuine interest IN your followers will make you a Twitter super star. Be big-hearted with re-tweets and recommendations. It's a way of saying, "I like what you're doing and I want others to take note."
Don't be a complainer - Who wants to tie up their day listening to negative comments? Be smart here. Post positive comments.
Spread the word - Want people to connect with you? Let them know it! Put it on your business card, your e-mail signature, blog, Facebook page, etc. Be sure others know you want them to connect with you on Twitter. And while you're spreading the word there, be sure your Twitter profile includes a current picture (very important), don't hide behind your logo, and also make sure your bio has a link to your site!
Pay attention to your stream - If others aren't following you, there's a reason. Either you aren't engaging enough or the tweets you send out aren't interesting or relevant. Also, no need to follow people that don't follow you. Clean up your own Twitter stream. Go ahead... unfollow those who aren't engaging with you!
Bonus Tip: Never buy Twitter followers. It's silly and unproductive. Who needs a lot of fake followers? If you tweet useful links, good content, and re-tweet others, you'll attract your target audience!
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