Brands that have embraced internet marketing know that there is no simple fix, with a constant battle within the search engine results pages (SERPs) for that coveted first place. Particularly for online retailers keeping traffic high and converting those into customers is vital. Hence why search engine optimisation (SEO) and search engine marketing (SEM) as a whole is on the rise, year after year.
2012 brings yet more challenges and innovations, with the introduction and Google+ in 2011, that has seen the new social media platform achieve an incredible 100 million users, in a short period of time. With a projected 400 million users by December 2012 it has become obvious why businesses must take notice.
Yes, most brands have created a Twitter and Facebook account and continue to be pro-active within social media. So why must everyone accept another contender that will add to the current work being carried out?. Well the new social media offers something new that many people consider 'fresh'. After all Facebook has been around since 2004 and the recent changes have not been widely accepted by users. So, with a user base that is projected to reach 400 million within a year, combined with the possible demise of Facebook all brands and companies must take action now.
Google+ pages can help brands connect and interact with customers and fans. With options of a +1 within the SERPs and for sharing content or adding the brand to their circles can allow for long term communication and increased visibility. With the recent implementation of Google+ within the SERPS, otherwise known as 'Search, Plus Your World' brings Google+ content to users along with other relevant search results in the SERPs.
In the near future Google+ will soon be fully integrated with YouTube, again creating new opportunities. By creating a one-stop-shop for all customers and fans. Not forgetting that Google has an incredibly diverse product portfolio and with integration into Google+ could mean that Google Checkout, Google Maps, Google Products, and so on means that the potential for the new social network for brands and business is very exciting.
Also, Google+ can have the biggest benefit for smaller brands and businesses. As no matter the size and revenue each brand has the opportunity to present themselves in similar ways. By adopting all of Google products can help increase brand search terms and overall visibility. With little set-up time and available to absolutely everyone.
Here are several tips for those new to Google+:
- Benefit from Google+ circles and post to each circle with relevant information.
- Don't just post content, but also engage and comment on other postings and follow users.
- Don't forget about other social networking platforms, Facebook and Twitter are here to stay.
- Hold you're very own hangout and go the extra mile on providing useful information.
- Be patient! It takes time to create a following.
- There are many brands already present on Google+, such as H&M, Sony and many others. See what everyone else is doing and try to be innovative.
- Don't forget to include the Google+ badge on your website.
Remember that whenever including social media within any search engine optimisation campaign it's vital that every brand is seen to engage with customers. This means that to be able to create an established following frequent postings with new content and engaging with fans and customers will help create foundations of a successful campaign. Set up your Google+ business page today and see what benefits it can bring to your business.
Article Source: http://EzineArticles.com/6895310
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